We're all aware of the negative stigma that comes with "airline food". With the rise of the restaurant industry's top chefs setting up shop at airports, United's inflight dining service and food-for-purchase programs are meeting that challenge head-on by redefining what dining at 35,000 feet looks like. Editorial-style copy featured in United's inflight magazine, Hemispheres, economy seatback catalog and United Polaris first class menu.

Copywriting
Client: United Airlines
Industry: Airline, Food Editorial
Art Direction: United Airlines Creative Services